Control the parameters that shape your product
One control plane for experiments, rollouts, personalization, and optimization — across web, app, backend, and algorithms.
All users see the same values
What Traffical Controls
Not just features. Not just experiments. Parameters.
Feature Flags & Rollouts
Progressive delivery with percentage-based rollouts and targeting rules.
Experiments & A/B Tests
Run experiments with statistical rigor and automatic traffic splitting.
UI Parameters
Control copy, layout, pricing, and design without deploying code.
Algorithm Thresholds
Tune ML model weights, scoring thresholds, and ranking parameters.
CRM & Lifecycle Rules
Adjust send times, segment targeting, and engagement triggers.
SEO & Routing Logic
Test redirects, URL structures, and content variations.
How It Works
Three steps from integration to optimization.
Connect
Integrate SDKs, APIs, edge workers, or data pipelines in minutes.
Model
Define parameters, constraints, domains, and isolation layers.
Control
Manage manually, set rules, or enable AI-driven optimization.
Why Traffical is Different
Built for teams who take experimentation seriously.
One Workflow Engine
Not fragmented tools. A unified control plane for all parameter types.
Explicit Parameter Modeling
First-class parameters, not implicit feature flags bolted on.
Domain & Layer Isolation
Prevent experiment collisions with built-in traffic isolation.
Edge-First Execution
Sub-millisecond decisions at the edge, not round trips to origin.
Use Cases
One platform, countless applications.
Experimentation at Scale
Run hundreds of concurrent experiments without traffic conflicts.
Progressive Delivery
Ship features safely with canary releases and gradual rollouts.
Personalization
Deliver tailored experiences based on user segments and behavior.
Pricing & Promotions
Test pricing strategies and promotional offers in real-time.
SEO Experimentation
A/B test meta tags, content, and URL structures for organic growth.
Algorithm Tuning
Optimize recommendation engines, search ranking, and ML models.
Stop hard-coding decisions.
Start controlling them.
Join teams shipping faster with confidence. Free to start, scales with you.